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Adwoa Aboah, Irina Shayk, Jourdan Dunn Front Reserved’s Campaign

Reserved paired with some of the world’s most popular models for their holiday campaign. Irina Shayk, Adwoa Aboah, Jourdan Dunn and Jon Kortajarena are the stars of their new promotional material. The Polish brand is expanding their work at a fast pace and is becoming more popular every day. So the obvious next step for them was a high-end ad campaign. And there is no better time for pairing up with world-renowned faces than the holiday season.

adwoa-aboah-irina-shayk-jourdan-dunn-front-reserveds-campaign-Jourdan Dunn Irina Shayk Adwoa Aboah Jon Kortajarena

Dubbed as “Reserved for Christmas”, the whole ad material carries a festive spirit and it shows smiling faces that are wearing chic designs.The photo and video shoot happened in London. Renowned photographer Gordon von Steiner was the person behind the lens. He has worked for many luxury fashion houses in the past such as Dior, Chanel and Louis Vuitton. No wonder that Reserved only wanted the best for their holiday campaign.

adwoa-aboah-irina-shayk-jourdan-dunn-front-reserveds-campaign-Irina Shayk

In London, the star-struck cast was joined by 10 fashion influencers from all around Europe. All of them also got to be a part of the campaign. The brand’s motto is that not only popular models are the ones that set new trends. According to Reserved, fashion bloggers have a strong influence on people and their styling choices. That is the main reason why they chose to combine these two worlds. Marcus Butler, Patricia Mansfield, Zuzanna Bijoch, Bonnie Strange are just a part of the popular faces you will also see in the ad.

“It is important for the brand that this campaign celebrates the changing shape of the fashion world, where consumers take their style inspiration from both models and influencers at the same time – bringing them both together in this campaign was critical for Reserved,”- explained Monika Kaplan, the global marketing director of the brand.

adwoa-aboah-irina-shayk-jourdan-dunn-front-reserveds-campaign-Irina Shayk Jon Kortajarena

The new collection will have you party-ready in only minutes. It carries an 80s vibe and features many holiday essentials. Starting from the gorgeous blue dress that Adwoa is wearing to Jourdan’s emerald ensemble, the Polish brand is delivering nothing but trendy looks. Shayk’s little black dress is definitely something that every lady should own in her closet. When it comes to fashionable men, Reserved has a lot to offer for them too. In the pictures, Jon is showing off a dapper navy suit and turtleneck.

adwoa-aboah-irina-shayk-jourdan-dunn-front-reserveds-campaign-Jourdan Dunn Adwoa Aboah adwoa-aboah-irina-shayk-jourdan-dunn-front-reserveds-campaign-Irina Shayk Jon Kortajarena

“Reserved for Christmas” was officially launched on November 20. Reserved’s Fall/Winter 2017 festive collection is also available for sale. Just a few months ago they opened their first flagship in London at Oxford Street. For that occasion, the Polish brand tapped Kate Moss to star in the campaign.

adwoa-aboah-irina-shayk-jourdan-dunn-front-reserveds-campaign-Jourdan Dunn emerald top adwoa-aboah-irina-shayk-jourdan-dunn-front-reserveds-campaign-Adwoa Aboah blue dress

Photo Credit: Reserved



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