Dior is officially launching an anti-aging line named Capture Youth. The beautiful model and actress Cara Delevingne is the face of Dior’s new project. Capture Youth was created to fight the earliest signs of aging. It is meant for women in their 30s that want to help their skin stay young. Cara is joining stars such as Bella Hadid, Natalie Portman, Jennifer Lawrence and Charlize Theron as an ambassador of Dior Beauty.
“A revolutionary top model, a committed woman and now a rising actress, Cara Delevingne is lending her modern beauty and sassy charisma to ‘Capture,’ for the launch of the brand new skincare line, ‘Capture Youth,’ created by Dior for women in their thirties.”- states the press release of the luxury brand.
Cara might seem like a strange choice to represent a skincare line that fights aging. The model is only 25 years old and is much younger than the target women of the skincare line. The explanation is that Capture Youth products should be used to delay any signs of aging. This is a preventive measure, and young women should start thinking about this routine around the age of 25.
Dior’s new anti-aging line was developed in a collaboration with the Université Pierre et Marie Curie. The Dior Science team worked closely with the European Institute of Antioxidants to create the best possible formula. Brand new techniques named PAOT Technologies were used in the process. In their research, they came to a conclusion that the epidermis has a special system named glyoxalase that protects the skin from aging and free radicals. The big revelation is a special extract that comes from the Florentine iris. All of the products contain it and it has the ability to boost the work of glyoxalase.
The line features five different face serums and one anti-aging cream. Each one of the serums will target different skin problems that women face. You can choose your own, depending on your needs. The serums will have the following effects: plumping, soothing, glow-boosting, lifting and mattifying. Almost all of the Dior Beauty products are based on 85% natural ingredients. The Capture Youth collection will also contain that same amount of natural components. It is set to be released sometime in January.
The prices of the products still haven’t been revealed. For all we know, they will be sold at reasonable rates. All of the other anti-aging Dior products are very affordable.
Photo Credit: Dior