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Joan Smalls Stars In Moschino’s New Fragrance Campaign

Moschino and Jeremy Scott have a brand new exclusive fragrance just in time for holidays. “Gold Fresh” is the latest perfume edition from the brand that will have you ready for the festive season. Moschino first introduced the fragrance back in 2015. For this holiday season, the luxury fashion house is offering you an updated version of their limited-edition Eau de pafrum.

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The first edition from two years ago was named “Fresh Couture”, and in the beginning of 2017, the brand launched another one dubbed “Pink Fresh Couture”. Puerto Rican supermodel Joan Smalls had the honors to front the promotional material. This also marked her first fragrance campaign ever. Both Joan and Jeremy Scott couldn’t hide the excitement on social media regarding the collaboration.

“EXCITED TO UNVEIL THE STAR OF OUR MOSCHINO GOLD FRESH AD CAMPAIGN @joansmalls !!! SHOT BY @giampaolosgura !!! #MOSCHINOGOLDFRESH”- Scott shared with his 1.6 million followers on Instagram.

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In the campaign shot by the legendary Giampaolo Segura, Smalls is rocking an all-Moschino look. The supermodel is holding a huge golden flask from the fragrance. To match the luxurious packaging of the perfume, the ads are done in gold and black. Joan is wearing a tight golden metallic dress and chic black leather jacket. Jeremy made sure to over-accessorize the look, we all know that opulence is his middle name. He is also a huge fan of the logo trend, so the necklaces, bracelets, belt and even the hat carry the recognizable Moschino sign. Popular makeup artist Jessica Nedza took care of Joan’s looks, Franco Gobbi did her hair and Annarel Innovente is responsible for the nail art.

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The “Gold Fresh” fragrance is packed in a chic golden spray bottle inspired by the Windex cleaning product. It has a stronger scent compared to the previous two editions. Mandarin, vanilla, grapefruit, pear, jasmine, and rhubarb are the main ingredients in the perfume. It has an intense fruity floral scent that will take your breath away. Just the right fragrance you need for the cold winter days.

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The collaboration between Smalls and the luxury fashion house goes way back. Joan is a regular on their runway shows and very often flaunts Moschino looks. She was even a part of their latest runway extravaganza in Milan for the Spring/Summer 2018 collection. “Gold Fresh” is already available for sale on the brand’s official website. There are three different sizes that range between $56 and $96. Definitely an ideal holiday gift for friends and family.

Photo Credit: Moschino

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