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London Fashion Week 2016 FAQ

London Fashion Week FAQ:

London Fashion Week 2016 FAQ


  • 35 million people across the UK will see LFW content on 60 outside screens in a collaboration with
  • Ocean Outdoor (on screens today)
  • 2 million weekly visitors to Piccadilly Circus where LFW content will be screened on the Curve screen
  • thanks to Land Securities over the five days of LFW
  • 503,404 mentions of #LFW on Twitter during LFW SS16 in September, up 44% since AW15
  • 200,000 copies of The Daily, the official LFW broadsheet, are distributed around London during LFW
  • 113,348 images tagged #LFW on Instagram during LFW SS16 in September
  • 45,608 requests since LFW SS14 for the Amex Insiders, the ultimate LFW on-site service team
  • 32,000 miles driven between shows by Mercedes Benz chauffeurs
  • 30,000 Lavazza espressos served and 200kg of Lavazza coffee beans used
  • 25,000 packs of PROPERCORN eaten
  • 20,000 bottles of Evian Water to be drunk at LFW SS16
  • 11,150 Official LFW Tote Bags designed by House of Holland in collaboration with Sunglass Hut
  • 8,000 stickers available at Brewer Street Car Park featuring designs by NEWGEN designers
  • 5,000 HIX FIX Cocktails to be served
  • 5,000 copies of ES Magazine read at LFW
  • 2,000 Scavi & Ray piccolo bottles served
  • 500 cans of label.m Hairspray used backstage each season
  • 240 tickets to LFW given away to consumers exclusively by Sunglass Hut
  • 225 makeovers in the Maybelline Lounge
  • 180 hours manned on the Swatch LFW Timeline
  • 152 countries viewed live streams in SS16 in September
  • 80 designers from 24 countries showing as part of the International Fashion Showcase at Somerset
  • House
  • 51 designers are presenting their AW16 collections with a catwalk show
  • 51 love hearts on each Lavazza x Ryan LO cup
  • 35 hair appointments for VIP press in the TONI&GUY Fashion Fix with label.m each day
  • 32 designers are hosting a presentation to display their AW16 collections
  • 25 designers gifted a selection of shapewear and seamless lingerie by Triumph
  • 16 countries represented by guests staying at The May Fair Hotel
  • 15 Amex Insiders on-site at London Fashion Week
  • 8 podcasts featuring the NEWGEN designers available on the Topshop online LFW hub
  • 7 London tastemakers partnered with Sunglass Hut for LFW in February
  • 3 films supported by Fashion Film sponsored by River Island this season: Dorateymur, House of
  • Holland and Sibling x River Island
  • 3 sunglass collections from British designers (Alexander McQueen, Preen and House of Holland)
  • introduced into key Sunglass Hut London stores and online to celebrate LFW
  • 2 Sunglass Hut branded Official LFW buses to transport press & buyers between shows and
  • presentations
  • 2 #Diveintofashion photo booths in the Sunglass Hut pop-up at Lights of Soho
  • 2 live artists available for personalisation of 1,500 exclusive Sunglass cases at the Sunglass Hut spaces
  • at Brewer Street Car Park & Lights of Soho
  • 2 kitchens provided by The Store at Brewer Street Car Park during LFW

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